August 2022

Business

Increasing The Authority Of The Content On Your Website For Google

When you want your company website to rank highly for your chosen keywords, the more authority your website has, the easier it is to do effectively. With Google EAT (Expertise, Authority, Trustworthiness) playing a vital factor in ranking your website, it is something you need to get correct. There are various ways you can increase the EAT of your website and help push it further up the rankings. Below are some of the things you can do that can help improve your authority in the eyes of the search engines and also increase your online visibility.

Increase Authority & Trustworthiness

One way that you can help to increase the authority and trustworthiness of your site is by linking to other websites and include sources and credits when stating facts. Whenever you link to a website through your own, it sends a message to Google and the other search engines that you trust the site you link to, and it has authority. You will want to ensure that you only link to quality websites and remove any links to low-quality and less authoritative websites.

Regularly Audit & Refresh Your Content

You will also want to ensure that you regularly audit your website’s content and do a content gap analysis comparing your website to the leading ones in your industry. It can show you where you may be lacking in content and give your writers some excellent topics to write about for your website. It is also worth refreshing the content regularly, which can help encourage Google and the other search engines to crawl your site more often, helping to pick up changes made quickly.

Ensure You Moderate User Generated Content

User-generated content can significantly help your SEO and be a powerful marketing tool for your business to exploit. However, you will also need to ensure that you moderate this content and help to stop spammy comments that may be left on your website blog. You will want to have one of your employees monitor the user-generated content and do the following:

  • Remove trolls & block them from the site
  • Remove any tags and links that are off brand
  • Leverage the content your users generate to help produce more quality content that they engage with
  • Keep the comments and replies that you do not agree with
  • Install a spam filter for your blog

These are a few things you can do to help increase the EAT of your website, and you can click here to get more ideas that can help you with this task.

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Business

Dealing With Blocked Or Slow Moving Drains In Your Workplace

When your workplace experiences blocked drains or ones that drain slowly, you will want to look at the issue and resolve it as quickly as possible. Leaving it and not doing anything can lead to significant problems further down the line, so you must address the problem as soon as you are aware of it. There are various ways to deal with slow draining pipes and sinks, with some being more effective and expensive than others. Below are a few options you can consider that can help you clear your blocked drains and get them draining freely once more.

Purchase Drain Unblocker

One of the first things you may want to try when you have blocked, or slow draining pipes is purchasing some quality industrial drain unblocker. There are various options available to buy, and you will need one suitable for your working environment and any chemicals your business uses. Most of these drain unblockers work the same way, and you will need to pour the liquid or crystals down the drain and leave them to get to work. Once they have done what they do, you need to wash everything down the sink to clear it up, and you may need to use hot water to rinse the sink and drains. These products have varying degrees of success, depending on what is causing the blockage and how big it is, but you may also need to look at alternatives.

Get Yourself A Drain Snake

If you have used lots of drain unblocker on your pipes and sinks, and it does not seem to have made a difference, you may want to try getting a drain snake. These telescopic devices fit down your drain, and you can use them to help break up and clear blockages in your pipes. However, you need to be careful with these devices, as you can have an accident and cause more damage to your pipes, further complicating the problem. You can see a short video on how to use a drain snake that you may find helpful by clicking here. If you push too hard and one of the pipes splits, you will need to call on the services of a reputable local plumber to come to fix your drains.

Call On A Reputable Plumber

If you are still experiencing issues with your drains, you will want to call a reputable local plumber who can fix the problem for you. You will need to look around for local plumbers and ask them for a quote for a call-out so you can compare the prices of the different companies. The costs can vary quite drastically, so after you have fixed the issue with your drains, you may want to look at getting a maintenance contract to take care of situations like this. Once you have spoken to all the local plumbers, you can decide which one to use and have them come and fix the problem for you as soon as possible. Once the blockage is clear, educate your workers on what can and cannot be put down the sinks, and you can help keep them clear without having a plumber do the job for you.

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