When you want your company website to rank highly for your chosen keywords, the more authority your website has, the easier it is to do effectively. With Google EAT (Expertise, Authority, Trustworthiness) playing a vital factor in ranking your website, it is something you need to get correct. There are various ways you can increase the EAT of your website and help push it further up the rankings. Below are some of the things you can do that can help improve your authority in the eyes of the search engines and also increase your online visibility.
Increase Authority & Trustworthiness
One way that you can help to increase the authority and trustworthiness of your site is by linking to other websites and include sources and credits when stating facts. Whenever you link to a website through your own, it sends a message to Google and the other search engines that you trust the site you link to, and it has authority. You will want to ensure that you only link to quality websites and remove any links to low-quality and less authoritative websites.
Regularly Audit & Refresh Your Content
You will also want to ensure that you regularly audit your website’s content and do a content gap analysis comparing your website to the leading ones in your industry. It can show you where you may be lacking in content and give your writers some excellent topics to write about for your website. It is also worth refreshing the content regularly, which can help encourage Google and the other search engines to crawl your site more often, helping to pick up changes made quickly.
Ensure You Moderate User Generated Content
User-generated content can significantly help your SEO and be a powerful marketing tool for your business to exploit. However, you will also need to ensure that you moderate this content and help to stop spammy comments that may be left on your website blog. You will want to have one of your employees monitor the user-generated content and do the following:
- Remove trolls & block them from the site
- Remove any tags and links that are off brand
- Leverage the content your users generate to help produce more quality content that they engage with
- Keep the comments and replies that you do not agree with
- Install a spam filter for your blog
These are a few things you can do to help increase the EAT of your website, and you can click here to get more ideas that can help you with this task.